“Recently EINS were appointed to implement Salesforce at Jetpak, to simplify and facilitate the collaboration between various departments and their customers. After learning about the exciting plans for the future it became clear that Sales Cloud was best suited for the core rollout. Additional Salesforce products such as Service Cloud, Pardot, and Einstein were configured and enabled to help the organisation continue to grow quickly whilst still maintaining the level of service that customers have come to expect when dealing with Jetpak, irrespective of the engagement channel” says Richard Dearn, Chief Architect at EINS.”
Press release: Jetpak streamlines the express bids with Salesforce
The express logistics company streamlines customer management and sells with Salesforce.

Stockholm – January 23, 2018: Salesforce, the world’s largest provider of CRM solutions, today announces that Jetpak uses Salesforce Sales Cloud, Service Cloud, Pardot and Salesforce Einstein to better meet the customer through data analysis.

For decades, Jetpak has stood for deliveries at a speed that many of the competitors could only dream of. With many different customers who often order shipping services on a long or occasional basis, there was a desire to meet the customer in a new way. Jetpak is always in forefront of peoples minds when a customer needs express logistics.

Jetpak chose Salesforce to modernize its sales, customer management and marketing. Following a quick and successful implementation of Salesforce’s products together with the implementation partner EINS, Jetpak has more opportunities to meet the customer while collecting all customer data on a unified platform.


– Previously, the support departments were completely independent from sales and many in the sales department were set up with their own customer data locally on their computers. With Salesforce solution, everything is integrated and easy to work with. Using a cloud solution was a strong desire from us to access all data everywhere, says Petra Lindroos, CRM coordinator on Jetpak.


Salesforce provides a unified system to work in and customer data is shared between departments to provide a better image of the customer and its needs. With the organization spread across the Nordic countries and several European countries and with tens of thousands of customers, it was a complicated system to move over. Nevertheless, the move was quick to implement thanks to a reliable implementation partner in EINS Consulting and clear support from Salesforce.


“We got to get in early in the project and got to know Jetpak’s processes to see what was going to be done and recommend different solutions. Despite a complex organization, it was a very smooth process, where Jetpak should have an eloge for its very clear demands and quick decisions that made it all very smooth, “says Milco Österholm, CEO of EINS Consulting.


“At Salesforce, we are very excited to get the trust from Jetpak,” says Baman Motivala head of Salesforce Nordic. They have a complex organization with very many customers and assignments, demonstrating the strength and flexibility of our products. At the same time, we see great opportunities for them to reach new levels of AI and automation solutions.


Since November, Sales Cloud is in full operation throughout the Jetpak. The Pardot and AI service Einstein are activated and will gradually grow into the entire organization. This way, the organization will be able to interact with most automated services for sales and marketing departments.


“Our goal was to implement a system to grow in and as the whole of the time develops. With the different solutions from Salesforce, we will be able to bring home many benefits, “says Petra Lindroos.



Johan Krouthén


mobil : +46 707 184 733

e-post : johan.krouthen@eins.se